5 Elements of An Engaging Church Facility

One of the activities that a church facility needs to facilitate is creating an active sense of community.

It is true that buildings are basically what we call brick and mortar, however we must also recognize that they have character and thus communicate a message about the inhabitants and often facilitate very specific activities.

Church attendance is often driven by our desire as humans to connect.

We primarily go to church to connect with God, but there is also a huge element of human/social connection that brings people thru the doors.

For a church one of the activities that a building should facilitate is creating a sense of community.

So how can brick and mortar help create a sense of community?

Church Seating Areas

When you show up early or stay later after a service you may want to have an extended conversation with someone you haven’t seen lately, or perhaps with someone who is personally struggling with a loss or tough situation in their life.

To connect on such a deep and personal level can be difficult if you are standing in a crowded lobby.  In that lobby setting there are fears of being overheard and also the constant distraction and interruptions as people walk by and wave or stop and say hi.

There is something about a seating area that is off to the side that communicates, do not interrupt.

It’s almost like you put up a do not disturb sign. In reality these areas often are where deep ministry takes place.  People are more open if they feel safe from being overheard or interrupted.

Community is about Gathering Space

There is something exciting about a crowd.

The noise, the closeness and sometimes what feels like chaos gives off a strong energy of “something is happening here”.  A lobby is great place to be seen and to see people and make a quick connection.

Church attendance is often driven by our desire as humans to connect.

We primarily go to church to connect with God, but there is also a huge element of human/social connection that brings people thru the doors.

For a church one of the activities that a building should facilitate is creating a sense of community.

So how can brick and mortar help create a sense of community?

Church Seating Areas

When you show up early or stay later after a service you may want to have an extended conversation with someone you haven’t seen lately, or perhaps with someone who is personally struggling with a loss or tough situation in their life.

To connect on such a deep and personal level can be difficult if you are standing in a crowded lobby.  In that lobby setting there are fears of being overheard and also the constant distraction and interruptions as people walk by and wave or stop and say hi.

There is something about a seating area that is off to the side that communicates, do not interrupt.

It’s almost like you put up a do not disturb sign. In reality these areas often are where deep ministry takes place.  People are more open if they feel safe from being overheard or interrupted.

Community is about Gathering Space

There is something exciting about a crowd.

The noise, the closeness and sometimes what feels like chaos gives off a strong energy of “something is happening here”.  A lobby is great place to be seen and to see people and make a quick connection.

This might be as simple as doing some of the above. Moving or creating new coffee stations, creating seating areas, adding tabletops can all give clues to where people should go and connect with each other.

Another way to help in traffic flow is to have key people that set an example or politely encourage people to move to s specific location.

If someone is lingering in front of the coffee station having an extend conversation blocking the area often someone simply coming up and saying excuse me as they walk towards the coffee station with give a social cue that the people in conversation need to move.

Your facility can most definitely facilitate community. 

Your challenge is to do the work and figure out what you can do to help make this happen.

Wayfinding, Which Way is Which?

One of the most difficult tasks for a church is making visitors feel comfortable. Here’s what you can do to help visitors – before and after – they enter your doors.

I believe one of the most difficult tasks for a church is making visitors feel comfortable.

The difficulty lies in the fact that every person is unique in their needs and desires.  Some want to be warmly welcomed and shown around.

Others just want to slip in an out unnoticed until they are ready to reveal themselves.

However there is one commonality that can make every visitor very uncomfortable. That is the feeling of being lost.

For most people anyplace that is new and different can be, and often is intimidating.  If the experience is visiting a large unfamiliar church – that visit can be overwhelming. And even being a guest at a small local church can be scary.

So what can you do to make that visitor feel more comfortable – before and after –  they enter your doors?

Give them an experience before the visit.

People feel more comfortable if they know what to expect.

A number of churches do a good job on their website, explaining what attire is expected and giving a little narrative about what to do or where to go.  But why not give people more of an experience on your website?

A church that I am working with is putting together a visitor experience for their website that includes a fly thru with a drone. The drone video will take the visitor from the parking lot thru the entrance, show the visitor center, coffee area, restroom locations and children’s area.

The idea is to stage it so it looks like a Sunday morning. So there would be people in the building, making it look as life like as possible.

I love this idea!

Now if drone footage is not possible for you to get on your website, add a floor plan and pictures.

The more comfortable you can make someone feel the more likely they are to walk thru your doors on a Sunday morning.

Guide their Sunday church experience

For me one of the frustrating things in life is not knowing where to go when I walk thru the door of a building.

The problem for the person designing the wayfinding is that they do know where I want to go or what my level of “knowing” about that building or similar buildings are.

So to make signage work well, the designer of the wayfinding system must take a lot of different variables into account.

Even though there are a lot of variables some very simple truths hold true.

The first is to keep signs clear and concise.  Don’t make people have to think or interpret what the message is.  One of the many great laughs I had at the last WFX in Louisville, KY a few months ago was over this conference center sign.

One of my friends saw the sign and called me over and said, I guess no miracles allowed here because they won’t let Jesus walk on water.  Thus we created the meme

Really wayfinding is a pretty straight forward proposition and with some thought and planning it doesn’t have to be subpar.

What is good wayfinding at your church facility?

Wayfinding is really a simple problem solving exercise:

1) The person needs to know where they are at (i.e. main entrance)
2) They need to know where they want to go (i.e. childrens ministries)
3) They need to find out the route that will get them there
4) They have to be able to correctly follow the route
5) The have to know when they get to the destination

To solve these simple problems with the use of signs:

1) Keep it simple
2) Show only what is needed, don’t overly complicate directions or maps
3) Give clues along the way to keep people on the route.

In addition to having good signage there should also be a person at the welcome area that is very good at giving directions.

The person giving directions should have some simple nice looking floor plans printed on paper.  The direction giver can then draw on the map and point out landmarks along the way.

Another great way to solve the problem of giving directions is to have someone available that will lead the person to where they want to go.

In numerous churches I have been at the children’s check in area is usually the most difficult to find and the most difficult to figure out what to do when you get there.

So having an advocate (guide) that can take a family to the children’s area and then walk them thru the check in process would help make a lot of first time visitors feel much more relaxed and comfortable.

Wayfinding really doesn’t have to be a frustrating, difficult thing.

With some good signage and some people available to assist newcomers. You can easily make all of your guests feel comfortable.

A Word To The Wise When Thinking DIY

I’ve seen and heard some really scary things done with a “do it yourself” AV systems approach

Often when I’m working with churches (particularly smaller congregations), the issue of installing things themselves comes up. It usually revolves around the church purchasing the equipment (hopefully from me – on occasions churches have taken a design I’ve done and then gone online and purchased all of the equipment to install, and then to top it off they call me and ask for advice when it doesn’t work) and then pulling the cables, hanging the loudspeakers and hooking it all up themselves.

I’m all for having volunteers working alongside a qualified contractor. By doing a project in this fashion, the volunteers not only learn a lot about the system, they also get some real “skin in the game” and thus some ownership.

However, based on a lot of years of experience, I’m not a fan of a church doing an installation without the assistance of a professional. Under this scenario I’ve seen and heard some really scary things.

Recently I was at a venue where the ownership had obviously decided to try and save some money on the design and installation of a sound system. It has two loudspeakers that must have been purchased from the local music store – they were a portable design with handles for lugging them around.

To install these loudspeakers, someone came up with the great (not!) idea of throwing a tow strap over a beam and tying each end of the strap to the handles (see the photo above).

In a way, it’s somewhat amusing, but it’s also disturbing and more than a little frightening, because these speakers are hanging 20 feet above an area that people travel heavily, thus creating a huge safety issue. A qualified contractor would never install anything in a fashion that would resemble these hanging weights ready to fall.

Further, the coverage is awful. The loudspeakers are almost 80 feet apart, and as I walked through the coverage, I also determined that they must have a 40-degree horizontal coverage pattern (as I traveled into coverage, then out of coverage, then back into coverage…).

And the sound coming out of these loudspeakers resembles a total “frown face” EQ setting – harsh midrange and not much else.

So, how can you make a DIY successful rather than something resembling this example?

1) Don’t do any part of an installation that you’re not 100 percent confident that you can do correctly. This seems rather obvious, but a lot of folks do not seem to be able to correctly determine if they are competent enough or not.

2) Pay for and use the advice and instruction from a professional. Don’t just try to pilfer information – be up front with them and ask them to provide you with a price to consult you on the project. Note not all contractors will be willing to help with advice only because they’re not used to doing business this way.

And perhaps more importantly, they may be (rightfully) concerned about the liability issues involved by dispensing advice on how to hand loudspeakers. My suggestion is that any part of an installation that could potentially lead to a safety issue should be left for a professional to do.

3) Select a qualified professional that will act as a partner. Choose a contractor that will work with you in dividing the tasks and responsibilities for the project. For example, the volunteers at a church could pull in all of the cable, with the contractor doing testing and termination.

Saving money and having some ownership in the installation of the system is a good thing, just make sure that you can competently (and safely) perform all of the tasks that you set out to do.

 

A 5 Step Framework To Building

 
Five key points are involved when a church is ready to embark on a building program.

Often I find myself consulting or giving advice as to what steps a church should take when they are ready to embark on a building program. In general, there are five key points involved in a building project.  Each of those points could be an article, or book unto themselves.

My goal is to introduce to the steps and give you a basic overview of what each step entails.

Each congregation is unique however by following these steps you can head down the road of building with confidence.

Vision

This obvious step is often over looked. As American’s we love to jump to the what.  What are we going to build?

We really need to spend much more time at the Why?  The why is not just because our ministry is growing and needs space. The why is, what is our DNA, what has God purposed us, this fellowship to do at this moment in time.

Additionally, what vision has God given us as it relates to what our future ministry will look like.

Brushing over this initial step has led many churches to build something they either didn’t need or ends up not meeting the true needs of their ministry.  I currently am working with a church that is building small.  They average around 800 and are building a 450 seat auditorium.  That means that immediately as they move into the new facility they will be doing multiple services and in essence be packed out with 2 or 3 services.

This church knows its DNA, they don’t feel called to be a mega church, they believe God has called them to impact they neighborhood he has placed them in.

So they are referring to this first building as an incubator.

They Plan to grow a vibrant congregation and in 18-24 months spin off 75% of that congregation to a new location just across town.  The 25% that remain at the incubator location will then start fresh, new staff and everything and seek to grow a vibrant church that can be spun off in 18-24 months again leaving 25% at the incubator to do it again and again.

This church gets who they are called to be, a local church that makes a difference in the neighborhood where they are planted. So their plan is to have multiple fully functioning, self-supporting locations that infiltrate the town in which God has place them. This determined the size and location of the facilities they are building.

Feasibility

At the firm I work for we do a significant amount of what we call Phase 1 work.  A phase one is really a feasibility and needs study that is done to provide budgeting for the project.  This process where we come in and sit down with your leadership and ministry teams gives direction to what is going to be built and how much it will cost.

This second step should be done only after they vision part is complete.  It is vital that you know who you are before you embark on what to build.

The Phase 1 process allows the vision of the building to take shape and form.  After sitting down will all the stake holders in the project a conceptual drawing is completed as well as a floor plan.

From this a budget for the project is determined.  What is great about this process is that the church now knows how much money they need to raise and they also have tools, the 3D renderings, to share with the congregation.

The nominal cost of a Phase 1 keeps churches from embarking and spending a lot of time and energy on something they can’t afford to build.  It also protects them for wasting a lot of money on design work as they go thru the process.

Financing/Fund raising

Now that budgets have been determined and hopefully also with the renderings, the congregation is ready to move forward.  Now the question becomes how.  Do you take on debt, do an extended fund raising campaign, break the project into phases and build as money is available?

Fundraising is also an area where you have to know your DNA and what direction your congregation would like to pursue in raising funds.  I suggest at this point that churches contract with a professional fund raising frim.  Yes, just like the Phase 1 study, it will cost money.  In this case it is really costing you money to in the end raise significantly more money.

A well run capital campaign can greatly shorten the building process by securing funds quicker.  A good professional fund raising firm will use the 3D renderings done in the feasibility study to help communicate, inspire and call to action your congregation.

Kick off/Full design

Somewhere during the capital campaign, it will be time to give the project the go ahead.

At this point, an architectural firm, or a design/build firm takes a really deep dive into programming. They will get into the nitty gritty of what is the precise square footage that each ministry needs, what the fit and finishes are going to look like (this is likely to be determined by how successful the capital campaign is).

Depending on the delivery method you choose, construction may also begin at the same time you are finalizing the design.

The key in this phase is to revisit the phase 1 process with all of the stakeholders to ensure everyone is still on the same page and has agreed on the same priorities.

Construction

This can be the most exciting time of the entire project. it can also be the most painful.  Likely it will be both.  There is nothing more exciting than to see your dream and vision literally come up from the ground. There is also nothing more painful that having to put a project on hold because the funds are not available.

One of the most important aspects of a construction project is cash flow.  I have seen churches that have had to put a hold on their project because they did not plan the important element of cash flow well.  Yes, they have the money committed but the bank may temporarily cap a construction loan until a certain percentage of that pledged amount is in the bank.

Construction overruns can also bring a project to a halt.  There are many infamous stories of projects that were delayed or never were completed because the change orders during the project emptied the bank account.  This can happen because the owner keeps changing his mind, or finding out as you are building that some major element has to change because the design was faulty. Rarely if ever does it happen because of extenuating circumstance, like material increases.

To ensure that your construction project is more exciting and painful it is important to be sure of your design before you break ground, or be sure that your design and construction team are in sync to bring your project in on time and budget.

Following the framework above, in particular understanding the why, and what your DNA as a church is will lead you to a successful building project.

 

Does a Great Facility Equal Great Growth?

Having a well-kept, nice facility is just expected. Also having the proper technology to carry out your ministry is a total must…

 

Does a great facility = great growth?

Having a well-kept, nice facility is just expected.  Also having the proper technology to carry out your ministry is a total must.

Over the years that I’ve been involved in ministry, I have noticed that there can be what I call the “want to be” syndrome.

The statements – I am sure you have also heard – go something like this, “If only we had the technology that XYZ church has, we would grow as fast as they are”.  Or “If our building looked that nice we too could have rapid growth.”

Mentally most of know that the above statement is not true for the church, in business or in general.

I am currently listening to one of the many biographies on the life of Steve Jobs.  Many of you know that that when Steve left apple, only to come back a decade later, he started a company call NeXT.  Steve had it all: he recruited the best engineers and built the most advanced factory and well-equipped offices.

Steve himself was a visionary, a charismatic (if not sometimes frightening) leader.  NeXT however basically tanked being acquired by Apple (some say that NeXT was only purchased by Apple to get Steve back) for a fraction of the investment that went into the company.

How could a company that had the best of support and wind at its back fail?  I contend that it was Steve’s journey in the wilderness, he had lost direction and purpose.

Churches too can fall into this trap.  I have seen church plants that seem to have everything, a great place to meet, plenty of financing and yet not succeeded.  Success is not guaranteed by the amount of resources that we possess.

Another way to look at this is to realize that the reason your ministry may be stagnant or dying is not because you don’t have the cool technology, or a fancy facility.  Most likely the stagnation come from the fact that the church is not connecting with people or living out and fulfilling its calling and mission.

A change in venue or and upgrade often just moves the problem, it the proverbial lipstick on the pig.  Sure it looks a little nicer, but it’s still a pig.  In fact, I believe that new technology may only magnify your current irrelevance. It’s like putting new siding on a building with a bad foundation or a new paint on a car with a bad or blown engine.  It may look better but it’s still going to crumble or stop running.

The false hope and belief that something new can spark growth or change the current reality leads many churches to get out the lipstick, somehow hoping against hope that nobody will notice the stench that is still there.

Reality check.  Buildings and technology are a means to an end.  They can help facilitate growth but in no way are they the secret cause.

I think the biggest proof of this is the fact that you can have a growing church in a centuries old building and you can kill or have a dead or dying church in a brand new multi-million-dollar facility.

If you are counting on facilities or technology to somehow be the thing alone that brings growth to your ministry, you better get ready for a major disappointment.

Church Construction: Should You Build Your Field of Dreams?

It is easy and desirous for some to grab on to the simple thought, “all that is needed for church growth is a new or bigger building.”

It is easy and desirous for some to grab on to the simple thought, “all that is needed for church growth is a new or bigger building.”  This thinking is in stark contrast to the reality that a building does not equal building the church.

It’s also easy to get caught in the trap that a new building or building project will solve problems, help unify the congregation, increase giving, or attract new people.

Let’s debunk some of that wrong thinking surrounding church facility construction


There are some really good questions to ask yourself and your congregation before you embark on a building campaign.


1. Do you have a large debt on your current facility?

If you are already deep in debt it would not be wise to saddle additional debt and thus strain on your ministry.  This may seem like common sense, but it is amazing how uncommon common sense is. The added debt payments will only take away from investing into areas that can help the ministry grow.

2. Do you expect a new building to make a “statement” in your community?

This really smacks of egotism. If you think that having the coolest or newest building in town is going to help your church grow, you are unfortunately in line for a serious let down.  I have seen wonderful growing churches meeting in the humblest of places.  I have also seen soaring beautiful churches with 90% of the seats empty on a Sunday.

3. Do you need to increase membership to pay for the increased debt of a new facility?
This is really putting your faith into the “if you build it they will come philosophy.”  What happens if they don’t come? Do you default on the loan?  To me putting your faith in increased membership to pay for a building project is putting your faith in the wrong place.

4. Do you expect a new building to cause your congregation to be more evangelical and outreach driven?

Yes, a new building is a great talking point and it can be a start in getting people to ask others to visit your church. However, without a culture of evangelism this will be very short lived.  Once the building has been open for a little while your congregation will fall back in the old habits and will not continue to invite people.

5. Do you need a building to allow your whole church to meet at one time?

This is a great question that is not asked enough.  A church I am familiar with was about to embark on a multi-million-dollar expansion to the children’s area because of crowded conditions.  At the same time, they happened to send out a survey to the congregation. One of the questions on the survey was “what service time do you prefer?”

The church found out on the survey that parents with children were about evenly split on wanting an earlier service versus a later one.  At that point the decision became why don’t we offer two service times and thus split the children’s attendance and negate the need to build.  As a side note.  Two years later they ended up building because both services had grown so much that they now needed the space to accommodate the number of children in both services.

6. Do you expect a new building will entice your congregation to give more generously?

You might get a spike in additional giving towards a building project.  However, if you had another area like missions that was highlighted, you could also get the same spike in giving.

The real danger here is again putting faith into “if you will build it they will come, or in this case give”

Some final thoughts, owning a building does not make you a church, or even a better one.  What makes a church are the people in whatever setting God has placed them.  Also, don’t fall into the trap thinking that if you would build that problems will go away.  If anything the added financial and organizational stress is only going to exacerbate problems that already exist.

So before embarking on building your field of dreams, make sure that you are grounded in truth and are truly following God’s will for your congregation and not just man’s dreams.

 

Church Etiquette For Parking Lots

 
Traffic flow can greatly influence how a ministry functions. Here are four keys to developing a parking lot plan to ensure a safe, timely and engaging welcome.

 

At an earlier point in my life I was on staff at a large church that at the time held 5 services on a Sunday. Three in the morning and two at night.

Particularly in the morning we had huge traffic flow issues.  If the first or second service went over in time by more than 5 minutes our parking lot would literally fall apart.

For that season our parking lot dictated a lot of our ministry, most notably the time element of ministry.

As I look back we did a number of good things to help minimize the problem, but it wasn’t until we expanded our sanctuary and parking area that we could really relax and not feel pressured to push people out right after the service was done.  I am sure this took a toll on the amount and quality of fellowship that normally occurred before and after the service.

Note that traffic flow and parking does not just impact a large church, but a church of any size.  How it is handled at every church leads to many perceptions that people form.

Why does parking and traffic flow matter?

When I visit different churches as I do 30 or so times a year, my first impression after seeing what the facility looks like is the parking lot and traffic lanes.

I usually have an immediate insight into a number of things about the church and its ministry based on what I see.  If the parking lot is full, I begin looking for clues as to how to navigate to find a spot to park.  If the lot is empty or sparsely filled I wonder if I am in the right place, or if the person that invited me inflated the number of people that attend on a given weekend.

Now I am going to make a bold statement.

Every church should have at least one parking attendant and yes they should be wearing a safety vest.

Why would I make such a statement?

Surveys say that the average church on a Sunday morning has 186 people in attendance. Additionally, 50 percent of church goers attend a church that falls in to the top 10 percent of churches based on size.

Another way of saying the previous statement is that ½ of all church goers attend a church that has attendance of 350 people or greater.

Using the figure of 2.5 people per car, that means that the average church has 75 cars in its parking lot on a Sunday morning.  That translates into 75 times parking attendants can share a smile, a warm welcome as well as help and instruction every week. For the top 10 percent of churches where ½ of all church attenders go, that first impression number is obviously a lot larger.

What does a well-trained parking lot attendant (or as I like to say, “parking greeter”) do?

  • 1. Depending on the size of the parking lot and number of parking greeters they are directing traffic. The goal is to keep traffic flowing, moving.
  • 2. A parking greeter helps keep the lot picked up and clean of debris. As traffic flow usually becomes an issue just before or just following the service a parking greeter has sometime before the people start arriving to canvass the parking lot and grounds and pick up litter blown in or left behind.
  • 3. Parking greeters provide a feeling of and actual safety and security.  I recommend that a parking greeter or two should remain present in the parking lot the entire morning.  This will ward off any opportunistic thief that might look for the easy score of the contents of an unlocked car.  It also wards off vandalism attempts and mischief of any kind.
  • 4. I believe that the most important reason that parking greeters are there is to do just that. Smile and greet people.  What an opportunity to make a first great impression on a guest.  Immediately upon arrival they are greeted and have connected with someone who can answer some basic questions that they may have.

Some additional things on parking and traffic flow.

If you are geographically located in the north, you should provide valet parking for those who need extra help and care during those months when the parking lot is covered in snow and ice.  I know a church where the Elders and Deacons run the valet service.  They view Valet parking as a way to connect and to keep watch on the elder community.  If they do not see someone on Sunday morning an Elder will give them a call just to make sure they are doing okay.

I have been at churches that have the Disney style golf carts that pick up people at or near where they park. I have also been to churches who’s parking lot only holds a handful of cars so most parking must take place on the street.

I contend that no matter the size of your church, you need a ministry of active and vibrant parking greeters.

 

Biggest Facilities Failures

Often in life it’s the little things that can make the biggest difference. As we enter the season of higher church attendance, be sure these little things don’t ruin the experience at your facility.

Often in life it is the little things that make the biggest difference.

As related to a facility this can be so true!  Listed below are somethings that I have experienced that have made my visit somewhere less than pleasant.

While none of the items are cardinal sins they did make an impression, not a good one on me.

Dirty bathrooms

Okay I said that none of these were cardinal sins.  Yes, that is true but in my opinion dirty bathrooms come awful close.

I have written about and often talk about the need for bathroom ambassadors. It really is not that difficult to keep bathrooms clean and presentable.  Someone just has to care enough to make sure it gets done!

Strange odor/aroma

I am sure Proctor and Gamble, the makers of Febreze could do well if they marketed to churches.  I have run into or should I say experienced the strangest odors at some of the churches I have visited.  The scents have ranged from enticing but poorly timed to just plain disgusting.

The enticing, the smell of a chicken dinner being prepared in the kitchen during the message had me so hungry that I couldn’t wait for the service to be over as I was literally drooling.  The bad, the smell of raw sewage in a bathroom where the floor looked like the drain had been backed up for weeks and the crusty state of the floor was giving evidence that it had just dried up.

Now if the sermon had been on the satisfying taste of good food and how God provides and blesses us with good things, the chicken dinner smell could have been a great illustration! Provided that we would get to partake of it after the service.

Inappropriate or outdated décor.

Through the years I have seen my share of well shall we say it, bizarre décor or too old to be retro finishing’s.  I know that interior design is a form of art and also very subjective.

So yes our tastes can differ, but I will say that when done well and appropriate there is a wide range of acceptable interior designs.  One strange case that I experienced recently was not even church related.

A new restaurant that opened in our town I am sure took its decorating and design cues from the Apple Store. Yes, white, clean, really clinical looking works great for the Apple Store, I will attest to the fact that it does not work that well for a restaurant.  There is something unsettling eating food in a place that is lit up and feels like a surgical room.

Crappy coffee…area

Like the bathroom, this example really bothers me.  Why can’t someone be the coffee ambassador and simply make sure the counters are wiped clean of coffee drips and spills? It’s also important to make sure the cream and sugar containers are filled. Also, while they are at it, could the outside of the coffee pot and handle be clean and dry?

One more thing, not facility related, why does church coffee also have to taste so crappy? There are plenty of hearty coffee roasts to choose from. Why not make your morning cup-of-joe one that’s eagerly anticipated?

Bad signage

Why is signage so difficult?  Just put it in a visible area, keep it simple and use common names for things.

When we use names like narthex, gathering area, the commons… how is someone not familiar with church supposed to know what that is?  Why not just call it the Lobby?  The Sanctuary? The Gym?

KEEP IT SIMPLE…I suppose one good thing about bad signage is I may not be able to locate the bathrooms, which could save me from a potentially stomach-turning experience.

As I said at the start, it’s the little things that make a big difference.

Plus, in this case the little things come with a little price tag. It doesn’t cost anything additional to keep the bathroom tidy, keep the coffee area clean or freshen up the smell.  Additionally, décor updates and signage can be done well on a very modest budget.

As we enter the season of higher church attendance, be sure these little things don’t ruin the experience at your facility.

Simple Steps to A Fantastic Guest Experience

Offering those who visit your church a great guest experience really is as easy as 1 2 3.

Years ago I was the opening manager for the first location of a brand new movie theatre chain.  One of our mottos was “Being #1 is as easy as 1-2-3

1. Welcomes, pleases and thank you’s
2. Next in line service
3. Suggestive selling at the concession stand.

We wanted our cast members (employees) to have something simple, tangible to grab on to that expressed what we felt was important.

We posted signs in the back hallways, the locker rooms, the employee room (basically everywhere we called “backstage” yes, including the restrooms).

Another thing that we did in training was to talk about the “Zone of Influence”.

The Zone of Influence was a designated area around each employee, that when a guest entered into that zone, the employee either needed to engage them in conversation or at least offer them a greeting.

To help put this policy into action we took an 8’ piece of PVC conduit, painted it orange and put a rope that would go around the cast member’s neck so the PVC would hang at about knee level and extended 4’ on either side of the guest.  In training the cast member would walk around (back stage) wearing this contraption and teaching each employee where their “Zone of Influence” was.

I am sharing this as I recently had a flash back to that experience.

It happened while I was attending a business/ministry seminar.  The experience started when I walked up to enter the building and someone was there to open the door, welcome me and give me directions as to where I should go for registration.  As I hit the registration table I was greeted with a hearty “Welcome, we are glad you are here”.  After receiving a name tag, the person at the table told me where the complimentary snacks were located and where I could purchase a book that the presenter had written, if I was interested.

Leaving the registration table and heading towards the snacks I walked into the “zone of influence” of someone else that was working the seminar.  As I entered their “zone” I was again greeted and was asked if I had ever been at this place before.  What transpired was a couple of minutes of great conversation with this “ambassador” of the church.

Turns out we knew some of the same people and he ended the conversation with a welcome to come back and visit on a Sunday.

It was a no pressure, kind invitation.

It was as I sat down for the seminar that the flashback from my movie theater days came back. I thought it really IS as easy as 1-2-3!

1) I was politely greeted, everyone was polite and engaging
2) It was well staffed (there were about 1000 people attending the event) I never had to wait at registration, snacks or when purchasing of the book.
3) I was appropriately “sold to” by suggestion.  The person at the registration table sent me in the direction of the book table.  Also, the ambassador from the church softly sold me on attending on a Sunday morning.

To top off the great experience I had getting into the room for the seminar, the presenter was outstanding.

So the challenge is for you and your church to do this on a Sunday morning.
How?  It’s as easy as 1-2-3

1,2,3

1) Great people at the door, tell, show and take them to the places that they need to go. For example, if they have children take them to a special express lane for visitors where they can check their children.  Show them where the coffee is.  Tell them about unique things.

Remember they do not know your culture.  Tell them if they can take coffee into the sanctuary, tell them that is normal for people to be talking in the lobby until 1 minute before the service.  Explain to them that your pastor or members of the pastoral staff would like to meet them after the service, and point out the location. Very important, show them where the bathrooms are.

2) Make sure you are well staffed in the greeting area, coffee area, children’s area etc. Set up special lanes or stations that you can take the visitors thru –  and remember they do not know the culture or routines that are so comfortable to you.

3) As your guests return, tell them about special events and opportunities that might be interesting to them.  Best of all invite them to lunch, get to know them.

This is not just the job of staff, but it really is the job of everyone in the congregation.

Go and do it! It really is as easy as 1-2-3

Why Your Church Needs An Ambassador of the Throne

Nobody likes to talk about restrooms, but they are a very important statement about the church and the perceived quality of the ministry. Here are 5 steps to bathroom perfection.

Something that I have noticed at some growing churches I have visited is that they have really clean restrooms. From the door handles—-to the sink—-and mirror, everything is clean.

In fact, the room sparkles.

No, nobody likes to talk about restrooms, but they are a very important statement about the church and the perceived quality of the ministry.

One of the negative experiences a guest or casual attender can have is visiting an untidy restroom.

Imagine Mary’s (first time visitor) reaction when she enters the restroom and sees paper towel on the floor, cobwebs in the corner, water splashed on the counter and a mirror which has not been cleaned in months.

Top that off with toilets that have yellowed in color over the years and stall partitions that have rust spreading on them. Obviously, Mary would not feel good or welcomed by this experience.

5 things to make your restrooms sparkle.

1) Deep clean the restroom monthly. Most of us are familiar with spring cleaning, that time of year when you open the windows and wipe away the cobwebs.  With your restrooms, every month should be spring cleaning month.  Check them out to make sure all of the corners are clean, all of the smudges are removed from the wall and ensure that everything sparkles.

2) Fragrance can be your friend.
I say can. If you are trying to use fragrance to cover up a bad odor, then people will smell what you are trying to do a mile away.  If there is a bad odor, first find the source and eradicate it.

What a light amount of fragrance can do is give a fresh clean smell to the room.  I would recommend staying away from floral scents and anything that is to over bearing.  Really, what you want is to have is that just been cleaned smell.

3) Fully Stocked. Have you ever washed your hands and then went to grab a paper towel only to find the dispenser empty?

Yes, that is frustrating. Even more frustrating is when a stall is out of toilet paper and you have to look for another stall that has toilet paper, praying the whole time you will find one that is stocked.

Really it’s simple; Check your restrooms before services or events and top off anything that is needed.

4) Lighting and sound.
Proper lighting helps everywhere.  In a restaurant we may desire low level lighting (mood lighting). We like the atmosphere it creates as we don’t want to go to a restaurant and have it feel like you are in a surgical center.

On the other hand, in a public restroom you do want to see that everything is clean so surgical level lighting will also help give it a clean look and feel.  Another thing to consider is background music.  Again this creates a nice atmosphere and let’s face it, it can also mask some of the noises created in a restroom.

5) Keep up appearances. Before and after a service or event your restrooms get a lot of traffic. This is where the Ambassador comes in, the Restroom Ambassador.

Assign a gender appropriate person to keep tabs on the restroom, wipe up water when needed, pick up paper on the floor and make sure everything is stocked.  Doing this will ensure that throughout the event or service everyone will have a positive experience.

One note of caution here, the Restroom Ambassador should be invisible, just randomly entering the restroom to make sure thing look good.

If the Ambassador hangs out in the restroom waiting to take action or continually goes from stall to stall checking supplies, people will become uncomfortable with the Ambassadors presence.  People really do like privacy in the restroom.

A lot of ministries get the first 4 steps, but miss out on assigning a Restroom Ambassador.  To make sure that everyone has a positive experience having a Restroom Ambassador is a necessity! So go and clean, put in a fresh scent, get the proper lighting and make your restrooms sparkle.